What is RB2B?
RB2B is an advanced website visitor identification software designed to deanonymize your web traffic. Traditionally, web analytics tools provide only aggregate or company-level data, showing you the name of an organization that visited your site without revealing who was actually browsing. RB2B solves this challenge by turning anonymous pageviews into actionable sales pipeline. By installing a single script or pixel in a website header, the software identifies real people and companies browsing your pages. Over 100,000 websites rely on RB2B to capture high-intent traffic, and you can get started today with a free trial to see how it transforms your data.
The Main Benefits of Visitor Deanonymization
When prospective buyers visit your website, they leave behind valuable clues about their purchasing intent. RB2B captures these signals immediately, allowing your sales and marketing teams to reach out while interest remains fresh. Instead of guessing who might be interested in your offerings, you receive precise identity details including names, LinkedIn profiles, and business email addresses. This eliminates the delay of traditional prospecting and ensures your team connects with potential buyers at the exact moment they are researching solutions.
How RB2B Helps at Work
RB2B is tailored specifically for B2B go-to-market motions, empowering various professionals to work smarter and close deals faster.
Sales Development Representatives (SDRs)
For SDRs, timing is everything. Imagine you need to follow up on high-value traffic immediately. With RB2B, an SDR receives an instant alert in Slack the moment a target buyer visits key site pages. The rep can click the included LinkedIn profile, review the visitor context, and initiate direct outreach within minutes.
Growth Marketers and Demand Generation Leaders
Growth marketers can set up Hot Lead ICP filters to segment traffic by company revenue, size, seniority, department, and geography. This ensures that only ideal customer profiles are routed into automated email sequences or dedicated CRM pipelines, maximizing the efficiency of every campaign.
Founders and Account Executives
Founders and account executives can configure custom routing rules so that investor or high-value executive visits are routed directly to leadership via Slack. Routine prospective buyers, on the other hand, are sent straight into automated workflows using tools like HubSpot or Zapier, ensuring no opportunity slips through the cracks.
Everyday Uses and Workflows
Integrating RB2B into your daily routine is straightforward. First, install the pixel in your site header, which takes roughly five minutes. Next, connect the software to your team's preferred messaging app like Slack or Microsoft Teams. When a prospective buyer visits your pricing page or case studies, RB2B identifies the visitor and pushes their details to a designated channel. You can also explore the platform by signing up through this affiliate link to test out instant team alerts.
Standout Features
RB2B offers a robust suite of features designed to streamline your outreach:
- High-Intent Page Tracking ("Hot Pages"): Mark specific URLs, such as pricing pages or product demos, so RB2B flags every visitor viewing those high-intent sections.
- ICP Lead Filtering ("Hot Leads"): Filter identified traffic by company revenue, size, seniority, department, and geography.
- Traffic Exclusions: Set exclusions by domains or specific URLs to filter out unwanted traffic.
- Visitor Analytics & Reporting: Track net-new and repeat visitors, pageview history, session recaps, and top page visits.
- Identity Graph Waterfall: Included in the Pro+ tier, this feature uses advanced multi-source matching to boost data enrichment coverage up to 45% in the US.
Pricing and Plans
| Plan | Monthly Price | Key Features |
|---|---|---|
| Free Plan | $0/mo | Company-level ID, basic reporting, 150 resolutions |
| Starter Plan | $79/mo | Basic resolution, push LinkedIn URLs to Slack, 300 resolutions |
| Pro Plan | Starts at $149/mo | Contact-level ID, Hot Pages, ICP filtering, HubSpot/Salesforce integration |
| Pro+ Plan | Starts at $199/mo | Premium Identity Graph Waterfall, 35-45% match coverage |
Every account starts with a full-featured 7-day free trial requiring no credit card, and you can continue on a forever-free tier afterwards. To claim this offer, simply use the affiliate link.
Tips to Get the Most Out of RB2B
To maximize your investment, start by tagging your most critical conversion URLs as Hot Pages so you immediately spot high-intent visitors. Connect RB2B to Slack for instant team alerts, ensuring your sales reps can engage prospects while they are actively browsing. Finally, utilize ICP filters to keep your Slack channels organized and prevent your team from getting overwhelmed by low-priority traffic.
Who Should Get RB2B?
RB2B is ideal for B2B startups, sales teams, growth marketers, and founders looking to supercharge their pipeline generation. If your website receives steady traffic but struggles to convert anonymous browsers into known leads, this software provides the exact visibility you need. You can test the platform risk-free with a 7-day trial and a forever-free plan, requiring no credit card to get started.
Frequently Asked Questions
How long does it take to install RB2B?
Installing RB2B takes about five minutes. You simply place a single script or pixel into the header of your website, and visitor identification begins immediately.
Is RB2B compliant with privacy regulations?
Yes. RB2B is SOC 2 Type II compliant. Person-level identification is strictly US-only to align with CCPA and CPRA guidelines, while company-level identification is global.
What platforms does RB2B integrate with?
RB2B integrates with over 50 applications, including Slack, Microsoft Teams, HubSpot CRM, Salesforce CRM, Apollo, Clay, Zapier, and webhooks.
Do I need a credit card for the free trial?
No credit card is required to start your full-featured 7-day free trial or to use the forever-free plan.
Conclusion
RB2B transforms how businesses approach web traffic by turning anonymous visitors into tangible sales opportunities. With instant Slack notifications, robust CRM integrations, and a user-friendly setup process, it empowers your team to engage high-intent buyers right when it matters most. Take the next step in growing your pipeline by checking out the affiliate link to start your free trial today.